Photobucket Buys Social Video Platform Milyoni, Its Second Acquisition This Year

TechCrunch

Photo-sharing site Photobucket has just acquired its second company in a matter of weeks, following its pickup of photo chat app Lasso in March, which was fueled by the recent injection of $3.6 million in new funding. Today, the company will announce it has bought social video platform Milyoni, best known for its development of an interactive card format for digital content called “Madcards,” which are designed to work on mobile devices.

Milyoni, founded in 2009, and backed by $30+ million in outside funding from Oak Investment Partners, ATA Ventures, and Thomvest Ventures, according to CrunchBase, works with entertainment companies, brands and artists, often in the music or movie industries. Its partners today include Universal Music Group, iHeartRadio, MasterCard, Columbia Records, Universal Pictures, Lionsgate, Fender, Monster Energy and Paramount Studios.

The company’s other claims to fame include being the first to launch feature-length films on Facebook, and…

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