A week after entering India, Rdio has expanded into 24 additional markets in the Caribbean and Central America region to take its streaming service to 85 countries worldwide. None of the new countries have anything like the population of India, but the move is interesting because it sees Rdio partner with operator Digicel.
The operator is offering its 14 million customers (across these 24 countries and an additional seven others where Rdio is already present) 30 minutes of access to Rdio’s free internet radio service each day without data charges.
Rdio CEO Anthony Bay told TechCrunch last week that he believes its free internet radio service — part of a tie-in with Cumulus — has the potential to hook ‘regular’, less-tech savvy Indian consumers into the overall Rdio service, and that’s the strategy here too. Digicel customers won’t incur any data cost at all for that 30 minutes of usage, which gives them…
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