Editor’s note: Jon Bischke is a founder of Entelo and is an advisor to several startups.
Back in the mid-2000s, many espoused a theory that there would emerge social networks for different types of people. It sounds a little preposterous now in the age of Facebook dominance, but at the time you had smart people like Marc Andreessen founding companies like Ning that followed this thesis. I was the co-founder of a now-defunct social network called Zaadz that you could think of as “Facebook/MySpace for the Whole Foods set.” We competed with the likes of Tribe, a company run by the pre-Zynga Mark Pincus, and were acquired in 2007.
Fast forward a decade and much of the personal social networking activity has consolidated on Facebook. Sure, there are fast-growing sites like Snapchat and Tumblr that deserve recognition and respect. But in terms of metrics they’re still quite small…
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