TechCrunch

In a tie-up with the stock photography and digital media giant Getty Images, users of SoundCloud can now offer their tracks for commercial licensing, providing another avenue for monetization for musicians and sound artists who use the platform to host their creations.

Likewise, it gives “media, advertisers, designers and creatives” a new way to license fresh material — that’s because, in what is being described as ‘sync’ licensing, SoundCloud users can embed the license button immediately after they’ve hit publish, removing much of the friction traditionally associated with licensing music for visual projects.

Any of SoundCloud’s 20m registered users — made of up songwriters and other sound creators — can make their original content available for licensing simply by adding the “license” button from Getty Images Music to their SoundCloud player. Commercial users can then request a license for any of those tracks by clicking the “license” button (see

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