What Tumblr can tell us about the future of media


If there was any doubt left that Tumblr is trying to become more of a mainstream media entity, albeit with its own odd twist, it was removed recently when the service hired bloggers to cover the Republican and Democratic national conventions in a kind of Tumblr-style stab at political journalism. But that’s just one side of the equation: While Tumblr is becoming more like the traditional media, many media outlets also seem to be working hard to become more like Tumblr — not only adopting the platform, but taking on a lot of its characteristics as well, including a fascination for animated GIFs and memes. You could argue about whether that’s good or bad for journalism, but there’s no question it is happening.

The presidential debates are a perfect example of how Tumblr handles a news event: as described by The Verge in a recent post, the blogging platform partnered…

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