Originally posted on TIME:
In an ill-advised political maneuver, supporters of Nigerian President Goodluck Jonathan have begun using the hashtag #BringBackGoodluck2015 to support the incumbent leader’s re-election bid.
The campaign is generating controversy because of its similarity to #BringBackOurGirls, one of the biggest social-media pushes of the year that was launched to demand the return of more than 200 Nigerian schoolgirls abducted in April by terrorist group Boko Haram. The al-Qaeda-affiliated jihadists have threatened to sell the girls as slaves.
What makes the repurposing of the hashtag even more unpalatable is that the victims have still not been rescued, despite a raft of promises by Jonathan’s government. The Nigerian military says it is reluctant to take concrete action lest Boko Haram kills the girls in response, reports the BBC.
Although #BringBackGoodluck2015 may not be officially used or endorsed by the President personally, it has appeared on banners and posters at several campaign events across…
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