Originally posted on TechCrunch:
Google Now may be one of Google’s most underrated new products of 2012, but I think it will turn out to be Google’s killer mobile product in the long run. It’s the one tool that brings together virtually everything Google knows about you and where you are and then turns all of this information into a useful dashboard on your phone. No other Google product (with the possible exception of some of its advertising services) draws up such a wealth of data about you.
Chances are, you are already familiar with what Google Now looks like from a user’s perspective, but here’s a quick primer for those who are not: Google Now is a standard feature of Android Jelly Bean and up. It’s an easily accessible screen that shows you information about your daily commute (because it learns where you go every day and makes an educated guess as to where ‘home’ and ‘work’ are for you), appointments, local weather, upcoming flight and hotel reservations (assuming you give it access to scan your Gmail account) and how your favorite team did last night (it learns that from your search behavior). It also notices when you are not at home and shows you how long it’ll take you to get back to your house, or, if you are travelling, presents you with a list of nearby attractions you may be interested in, the value of the local currency, the time back home and easy access to Google Translate.