Originally posted on Gigaom:
Facebook(s fb) has been swamped by a wave of scepticism about its prospects since its somewhat lackluster public offering last month, including concerns about a slowdown in revenue, and a fear that the giant social network has been struggling to monetize its growing mobile user base. On Monday, the company got a substantial leg up in both areas, when Apple(s aapl) announced that Facebook will be integrated into the new version of its iOS operating system. The only one likely to be unhappy about the move is Twitter, which had a somewhat unique relationship with Apple — until now.
As with the Twitter integration that Apple announced almost exactly a year ago at WWDC, the integration of Facebook into the iOS software connects the social network’s features to the operating system at a fairly deep level. After logging into the network on an iPhone or iPad, posting to Facebook will now become one of the menu of options that is shown to users from within any app, as well as from the device’s internal camera and built-in Apple services like Maps or Game Center. Status updates and other notifications will also show up in the main iOS notification panel (and in OSX).