Originally posted on paidContent (old):
Continuing to strike partnerships with large traditional media brands, Yahoo on Wednesday said it is teaming with radio giant Clear Channel Media to make iHeartRadio Yahoo’s (s YHOO) official digital radio service.
According to Yahoo, the relationship with San Antonio-based Clear Channel also involves cross promotion of content across both companies. For example, audio feeds of popular Yahoo video series will show up on Clear Channel radio stations across the U.S.
Meanwhile, iHeartRadio content will be promoted on Yahoo platforms like OMG! and Yahoo Movies.
The deal will also include partnering on live events.
For example, Yahoo will become the exclusive web and mobile destination for music fans to stream the 2012 iHeartRadio Music Festival, which takes place…
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